In terms of brand positioning and awareness, attention should be paid to the design of promotional activities. Even though they are among the traditional marketing activities, promotion promotions that are still valid should be given importance. According to researches, the efficiency of promotional activities in terms of name and positioning is much more acceptable than TV advertisements.
Correct product and product design
Choosing the right product is very important in the promotion campaign. Choosing the products that the target audience can accept and that can really work affects the success of the promotional work. Generally, promotional items such as mugs, glasses and pens are preferred. The logo and contact information of the brand must be written correctly on these products. If the logo and brand name will be deleted over time, the promotion work will fail. For this reason, products to be used in promotional activities should be created by using the correct printing method and materials.