Banner designs, which form a part of digital advertising efforts, are one of the elements that affect the success of the advertising process. Thanks to the banner ads created with creative and interesting designs, click-through rates increase significantly. Moreover, considering the competition between multiple banner ads, every point and detail from the message to the aesthetics of the design can affect the success of the advertisement. Therefore, the best and most successful banner designs can be created by considering the advertising principles in banner design.
Which one is more effective?
In order to increase the success in banner designs, measurements can be made which is the most effective banner design for your brand. By using A / B test methods with multiple banner designs, customization can be made on the most accurate design. Apart from this, general banner design principles and agency experiences are based on efficiency in banner designs.