It is possible to create loyal audiences and make products or services more preferable with brand positioning, which represents the most important dimension of brand communication. The image and prestige created by the brand have an important place among the factors that determine which of the similar products will be preferred. Brand positioning process can be managed effectively with brand communication approaches that provide this.
Reflect your brand value, be different!
It is no secret that products that are exactly responsive to people's needs also have aspects that appeal to desires. Especially in design-based innovation studies, design-oriented approaches that provide advantages in terms of time and cost instead of large R & D investments, message production reflecting brand value and image, product designs or effective marketing models create permanent effects in the target audience and create a loyal audience. .